This restriction signifies a purchase order limitation, specifying that every buyer is permitted to accumulate solely a single unit of a selected product. For instance, through the launch of a extremely anticipated merchandise, a retailer would possibly implement this coverage to make sure broader buyer entry to restricted stock. This sort of buy restrict is commonest on merchandise with excessive demand or restricted provides.
The implementation of a coverage like this serves a number of functions. It goals to forestall bulk shopping for by people or resellers, selling equity and permitting a larger variety of customers to acquire the product. Traditionally, such measures have been deployed to fight scalping, scale back hoarding conduct, and stabilize market costs in periods of shortage or promotional occasions. This strategy can even improve buyer satisfaction by offering a extra equitable procuring expertise.
