The phrase denotes a scientific analysis course of utilized to potential meals choices inside a selected espresso chain’s product line. This evaluation sometimes includes gathering buyer suggestions and analyzing gross sales knowledge to find out the viability and potential success of introducing new meals gadgets to the established beverage-focused menu. Examples embody style checks, market analysis surveys, and managed rollouts in choose areas.
This analysis is vital for a number of causes. It permits the corporate to attenuate dangers related to introducing new merchandise, guaranteeing alignment with buyer preferences and maximizing profitability. Traditionally, meals menu gadgets have represented a diversification technique for espresso retailers, providing incremental income streams and enhancing the general buyer expertise. A rigorous analysis course of helps knowledgeable decision-making and optimizes the probability of a profitable menu enlargement.