This specific footwear design represents a particular iteration of the Nike Air Max 97. It’s distinguished by its distinctive colorway: “coconut milk,” “fossil,” “denim,” and “purple.” These phrases describe the shades and supplies utilized within the shoe’s building, contributing to its general aesthetic. The naming conference supplies customers with a concise understanding of the shoe’s visible properties.
The importance of such a design lies in its potential to enchantment to a specific section of the sneaker market. Colorways and materials selections straight affect shopper desire, impacting gross sales and model recognition. The collection of “coconut milk,” “fossil,” “denim,” and “purple” could also be supposed to evoke a way of classic model, sturdiness, or a mixture thereof. The Air Max 97 mannequin itself holds a spot in sneaker historical past, recognized for its revolutionary full-length Air cushioning and futuristic design when first launched. New shade combos and materials updates revitalize its enchantment for up to date audiences.
