The merchandise in query references a particular headwear piece typically related to a public determine. It’s seemingly a trend accent, particularly a hat, linked to the singer Anitta and probably designed or popularized by Max Wynn. This means a collaborative merchandise or one adopted by Anitta and subsequently linked to the model or designer Max Wynn. The intersection of superstar endorsement and trend design is at play.
Such associations can considerably affect the visibility and desirability of the merchandise. Movie star affect can drive gross sales and set up tendencies throughout the trend trade. The historic context of superstar endorsements exhibits a long-standing apply that leverages public picture to advertise shopper items. This symbiotic relationship advantages each the superstar, via elevated visibility, and the designer, via enhanced model recognition and potential income streams.